Detroit: Become Human x Tinder

Brand:
Detroit: Become Human x Tinder

Scope:
Creative Strategy, Art Direction, Design

Project Summary

The campaign could create excitement and increase awareness of both brands among their respective target audiences. Gamers who may not have been familiar with Tinder could be introduced to the app through the collaboration, and Tinder users might become curious to play the game.

More importantly with the help of AR & VR you can meet your matched partner virtualy before meeting in-real. With this collaboration “Detroit: Become Human” and “Tinder” can use their technology, storytelling, and community involvement. By combining the game's unique storytelling experience and the real-world requirements of online daters, this partnership can enable users to make informed judgments and safeguard themselves from fraud.

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