OFF/ON

(Sub-Brand of California Pizza Kitchen)

Brand:
OFF/ON
(California Pizza Kitchen)

Scope:
Art Direction, Design

Team:
Ayanna, Chelsea, Shravya

Project Summary

Here’s to the builders. The gamers. The creators. The rule-breakers.
The ones who see mealtime as an adventure, not a task. The ones who refuse to settle for boring meals.
They love to mix flavors, pile toppings, and stir in the fun.

You can give them the rules, but they’d rather make their own.
You can serve them the same old thing, but they’ll always look for something new,
and while some might think they’re just hungry for food, we know they’re hungry for something bigger

They want creative freedom. And we’re serving it up. We believe technology should bring us closer, never pull us apart.
So we're flipping the switch, turning solo screen time into shared mealtime. Turning digital fun into real-world memories.

Because the ones who dare to turn their plate into a playground are the ones who’s creativity will reshape our future.

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